Privacy Policy

Double Honour takes privacy seriously and is committed to handling your personal information responsibly.

Double Honour is a trading name of Housing Affordability Finance (HAF) Ltd. This Privacy Notice explains how we collect, use, share, and store your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

Who we are

Double Honour is a trading name of Housing Affordability Finance (HAF) Ltd, a company registered in England and Wales.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Housing Affordability Finance (HAF) Ltd is the data controller responsible for your personal information.

Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Company number: 12096242
Trading name: Double Honour
Registered name: Housing Affordability Finance (HAF) Ltd
Contact: info@doublehonour.com

What Information We Collect

The personal information we collect depends on how you interact with us.

Website Visitors

If you visit our website and contact us by email, we may collect:

• Your name (if provided)
• Your email address
• Your telephone number (if provided)
• The contents of your enquiry

We only collect the information you choose to provide when you contact us.

Further engagement

If you choose to engage further with us, for example by seeking advice, consultancy or other support in relation to housing, financing options, or other services we provide, we may collect additional personal information where necessary. This may include:

• Personal identifiers, including your name, date of birth, contact details, and proof of identity
• Financial and employment information
• Details of the property or asset being used as security (where applicable)
• Records of our communications, advice, assessments, and the services we provide to you.

We only collect information that is necessary to provide our services, assess applications, comply with legal obligations, and manage our relationship with you.

Why we process your data

We only process your personal data where there is a lawful basis. Our lawful bases for collecting or using your personal information to provide and improve products and services are:

• Contract – where we have to collect or use the information so that we can enter into or carry out a contract with you.
• Legal obligation – we have to collect or use your information so we can comply with the law.
• Consent - where you have given informed permission for us to use your information
• Legitimate Interests - where it is necessary for us to operate and improve our services, manage our business, and support our clients, provided that your rights and freedoms are not overridden.

We ensure your rights and interests are always considered, particularly when relying on legitimate interests.

How we use your personal information

We may use your personal information for the following purposes:

Providing and administering our services

We may use your personal information to provide and manage our services, including communicating with you and relevant parties involved in your housing or financing journey, such as conveyancers, solicitors, lenders, banks, or other professional advisers.

We may also share information where necessary to facilitate the services we provide, including coordinating and progressing applications, transactions, and related processes.

Complying with legal requirements

We may use your personal information where necessary to comply with our legal obligations, including carrying out identity verification, fraud prevention checks, and maintaining appropriate records.

Improving our services

We may use information about our interactions with you to help us better understand how we communicate our services, improve our processes, and support the people we work with.

Marketing

We may use your personal information for marketing purposes where you have provided your consent. This may include contacting you to share information about our services, updates, activities, and other information that may be relevant to you.

You can withdraw your consent to receive marketing communications at any time by contacting us.

Your rights

Under UK GDPR, you have the right to:

• Request access to your data
• Request correction of inaccurate or incomplete information
• Request deletion of your data in certain circumstances
• Restrict the use of your data in certain situations
• Object to specific uses of your data, including for marketing
• Request that we transfer your data to another service provider, where applicable
• Withdraw your consent at any time if we are relying on consent

If you would like to exercise any of your rights in relation to your personal information, please contact us at info@doublehonour.com.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe that we have not handled your personal information appropriately. Further information is available on the ICO’s website at www.ico.org.uk.

How long we keep your data

We retain your personal information for as long as necessary to fulfil the purposes set out in this Privacy Policy. In most cases, we will retain your information for up to six years after our services have ended or our last meaningful interaction with you. We may retain information for a longer or shorter period where required by law or where it is necessary to establish, exercise or defend legal claims.

Once the applicable retention period has expired, your personal information will be securely deleted or anonymised.

How we protect your information

We take your privacy seriously and apply appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure. Access to personal information is limited to those who need it to provide our services or fulfil our legal responsibilities.

Where we use third-party service providers to store or process personal information, we take reasonable steps to ensure they maintain appropriate security standards. This includes the use of reputable cloud-based service providers to support our business operations and securely store and manage information.

Updates to this notice

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this website and will take effect from the date they are posted. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use and protect your personal information.

Contact us

If you have any questions or concerns about this Privacy Policy or how we process your personal information, please contact us using the details below.

Email: info@doublehonour.com
Address: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF